The mobile device experience is intimate and personal, but it must be more relevant. We created the first television station devoted to weather, the first weather website, the first digital interactive map, and the first Java weather app. The Weather Channel has always been an innovator in weather. How has The Weather Channel app evolved since it was first introduced? Michael Rodriguez, head of mobile apps for The Weather Company, an IBM Business, explains the new app, what's different, the research behind it and why it just may change the face of weather in the future. However, the amount of mobile information we process in a day, and the amount of time we spend on our mobile devices, has become overwhelming: emails, texts, news, the weather – but what if an app could lighten the load and have the weather check in on you? With this latest update, The Weather Channel app has been completely reimagined to help people make quick decisions and confidently go about their day. Weather is something that impacts us all. Most people check weather apps often for the latest updates to help in daily planning and making better decisions based on weather. Download the all-new app from the Google Play Store on your Android device, the App Store on your iOS device or from iTunes here.
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